DELIVERY is only the finished product that everyone sees.
You watch a speaker with great delivery and you think - "Aha! Now SHE'S a great speaker. No wonder why she is booked solid. I should work on my delivery and then I'll be booked solid too."
So you study her style. You model her humor and her stage presence and her vocal technique. Her fancy Power Point slides inspire you to improve your own. You go to Toastmasters, you hire a coach, and you practice your butt off.
But still you have no gigs (and now you have no butt.)
If only people knew how good you've become. If only more people saw you speak!
So you learn all about MARKETING AND SALES. That DOES put you in front of some audiences, but you never seem to gain any momentum. Chasing the next gig always feels like a struggle. A grind.
The 5 Keys to Staying Consistently Booked
I've spent a lot of time figuring this out. Not only for myself, but for my hundreds of students around the world. I noticed that some of my speakers took off like rockets, while others floundered. Even great speakers with solid marketing plans and important topics couldn't get booked.
That's when I discovered that there's more to it than that.
There are five pieces to the puzzle of staying consistently booked. Some are easy. Some are not. Some are obvious. Some took me YEARS to fully grasp the full importance of. But they are ALL essential. Speakers who leave even one piece of this puzzle out will struggle to stay in high-demand.
So, what are they?
1. TOPIC SELECTION: This is a make-or-break decision for you. Pick a topic no one cares about and nothing can save you. Choose something that you're not passionate about and everyone will smell it from a mile away. Stray outside your areas of expertise and get ready to be publicly embarrassed.
2. CONTENT DEVELOPMENT: So, you've picked an in-demand topic. Good for you. But guess what? You'd better have something valuable to say about it. Unique, even. Otherwise, no one is going to care. You won't get booked if you're not giving anyone any value. Your message needs to be gooooood.
3. PACKAGING & POSITIONING: THIS!!! Almost NO ONE gets this right. This is absolutely the biggest difference-maker that I see. You can have a great message about a great topic, but if you can't COMMUNICATE to decision makers clearly and concisely, then you're sunk. If you can't prove why YOU are the perfect messenger for your message, then you're sunk. You'll be passed over and the gig will go to someone who can.
What makes a great program title? What makes a great answer to the question, "What do you speak about?" Does a decision maker see your packaging and automatically think of you as a PERFECT FIT for their audience?
4. MARKETING & SALES: Obviously, if no one knows about you, they can't ever book you. Speakers who don't put their packaged and positioned selves in front of enough decision makers simply won't succeed.
5. DELIVERY: If you lose the audience two minutes into your talk, then NOTHING else matters. Of COURSE you need to be engaging. Of COURSE you need to create an experience for the event participants. You're a professional and people expect not only to be informed, but also to be entertained. Your delivery better be spot-on if you want to be highly-bookable.
INTRODUCING: The New Course Designed SPECIFICALLY to Turn Out Your Next Highly-Bookable Speech...